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Your daily dose of doggy goodness!

Every day, we celebrate our shared love of dogs and hopefully brighten your day. Enjoy!

Dog(s) of the Day:

Stella!

Want your pup to be featured here? Join our Facebook group - Post Your Pooch!

Meme of the day: We’ve got a system!

Scale Your IRL Campaigns Like Digital Ads

Out Of Home advertising has long been effective but hard to scale—until now. AdQuick makes it simple to plan, deploy, and measure campaigns with the same efficiency and insight you expect from online marketing tools.

Marketers agree: OOH is powerful for brand growth, driving new customers, and reinforcing messaging. AdQuick makes it easy, intuitive, and data-driven—so you can treat real-world campaigns like any other digital channel.

The Neighborhood Newsstand: Why Your Dog Thinks the Fire Hydrant is the Local Daily

If you’ve ever taken a "quick" walk that turned into a ten-minute standoff at a yellow cast-iron cylinder, you aren’t alone. To us, a fire hydrant is a vital piece of public safety infrastructure. To your dog, it’s the ultimate social media feed.

Ever wonder why that specific spot on the curb is so captivating? It turns out, there’s a whole world of "paws-itive" communication happening right under our noses.

The "Pee-mail" System

Dogs don't have smartphones, but they do have an incredible sense of smell—roughly 10,000 to 100,000 times more acute than ours. When a dog visits a hydrant, they aren't just "going"; they are leaving a digital footprint.

A single sniff tells your dog:

  • Who was here: The identity of the previous visitor.

  • The Vibe: Whether the other dog was stressed, happy, or healthy.

  • The Timeline: How long ago the "message" was posted.

Location, Location, Location

Fire hydrants are the prime real estate of the canine world. Because they are usually located on street corners or busy thoroughfares, they act as natural crossroads.

Just like a popular coffee shop or a town square, the hydrant sees the most foot (and paw) traffic. By leaving their scent there, a dog ensures their "status update" will be seen by the maximum number of neighborhood friends.

The Perfect Height

There’s a bit of physics involved, too! Fire hydrants are typically made of cast iron or heavy metal, which holds onto scents longer than grass or wood. Their vertical design also puts the scent at the perfect nose-level for most breeds, making it an easy-access information kiosk.

A Quick Guide to "Hydrant Etiquette"

Dog Behavior

What it Means

The Long Sniff

Reading a long, detailed "article" about the neighbor's Golden Retriever.

The Quick Scratch

Leaving a visual "signature" to accompany the scent.

The Look Back

Checking to see if you (the human) realized how important this news is.

Fun Fact: While we see a bright red or yellow fire plug, dogs see the world in shades of blue and yellow. A bright yellow hydrant actually stands out quite vividly to them against a green lawn!

Next time your pup insists on investigating the local hydrant, try to be patient. They aren't just wasting time—they're catching up on the local gossip and staying connected to the community.

Dog Food and Supplement Recalls

Here are the recent recalls and advisories:

  • Bonnihill Farms (Fromm Family Foods) - BeefiBowls Beef Recipe gently cooked frozen dog food, 16 oz. chubs for potential plastic contamination

  • Foodynamics - Freeze Dried Pet Treats for potential Salmonella contamination.

  • Nature’s Own - Pet Chews Bully Bites Treats for potential Salmonella contamination.

Family Photo of the Day:

Dudley!

Want to help find lost pets?

Download our RoverAlert app to receive notifications of missing pets in your area.

We want to feature your pup!

We want to share your pup with our pack. Email us your favorite doggy pic or video with your pup’s name, and we'll try to feature it as a family photo in one of our upcoming newsletters or on our Facebook page.

Meme of the day - Instagram: @itsatlasthegolden

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