Your daily dose of doggy goodness!
Every day, we celebrate our shared love of dogs and hopefully brighten your day. Enjoy!
Dog(s) of the Day:
Pearl!

Meme of the day: This is also a serious discussion!

The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
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Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
The Zoomies Phenomenon: Why Dogs Go Absolutely Wild After a Bath!
If you’re a dog owner, you know the routine: the initial dread of getting your furry friend into the tub, the lathering, the rinsing, and then... BAM! As soon as they hit dry land, your calm, recently cleaned dog transforms into a frantic, towel-shredding, floor-sliding blur of energy.
It's often referred to as the "bath zoomies" or simply the "FRAPs" (Frenetic Random Activity Periods), and it's one of the most hilarious and perplexing moments of dog ownership. But why do our beloved companions go absolutely crazy the moment the bath is over?
The Relief Factor: Escape and Freedom!
For many dogs, bath time is a necessary evil—a stressful, confining, and perhaps slightly irritating experience. Even if your dog tolerates baths, the sensation of being contained, wet, and scrubbed can be overwhelming.
The moment they are released from the bathroom and the ordeal is complete, they experience a huge rush of relief. That burst of energy is a pure, unadulterated celebration of freedom! They are shaking off the water, yes, but they are also shaking off the stress and confinement of the experience itself.
Scent Overload and The Need to 'Re-Dog'
This is perhaps the most significant reason for the post-bath frenzy. To us, the smell of lavender or oatmeal shampoo is wonderful. To a dog, it's an alien, sometimes offensive scent that has completely overridden their natural, comforting dog smell.
A dog's primary sense is smell, and their own unique scent is critical to their identity and feeling of security. When you cover them in floral-scented suds, they are desperate to replace that artificial fragrance with something more familiar.
The Roll: Running and rolling around on the carpet, their bed, or even the grass outside is their way of trying to rub off the perfume and rub on a preferred scent—the smell of home, or just dog.
The Shake: That vigorous, full-body shake is about more than just drying off; it's an attempt to literally fling the offensive odor away.
Sheer Physical Discomfort of Being Soaking Wet
Even in the warmest bathroom, the feeling of being completely saturated is physically uncomfortable for a dog. Their fur, which normally provides excellent insulation, is weighed down and soggy.
The zoomies are often an attempt to dry off quickly by using the most efficient tools available:
Speed: Running at top speed creates a natural wind tunnel, helping air dry the fur.
Friction: Sliding across the floor or rubbing against furniture creates friction, aiding the drying process.
Vibrating: Shaking and running are highly efficient methods for generating the movement needed to expel water droplets from the coat.
How to Help Them Cope (and Enjoy the Show!)
While the zoomies are harmless and often entertaining, here are a few ways you can help your dog transition from bath time to floor-sliding champion:
The Towel-Dry is Key: Spend extra time wrapping and toweling them vigorously right after the bath. The less water they have on them when they are released, the less intense the zoomies might be. A microfiber dog towel works wonders!
Create a Safe Zoomie Zone: If possible, release them into a space with soft, non-slippery flooring (like a carpeted area or outside on the grass) where they can safely run, roll, and shake without damaging themselves or your furniture.
End with a Positive: Immediately after their run, give them a high-value treat or engage in a quick, fun game (like tug-of-war) to reinforce the idea that the bath leads to great things.
The post-bath frenzy is a beautiful reminder of your dog's raw, joyful spirit. It's a spontaneous outburst of relief, an instinctual effort to reclaim their identity, and a wonderfully silly way to end a chore. So next time your dog turns into a furry rocket after a soak, just grab your phone and enjoy the show—you've earned it!
Dog Food and Supplement Recalls
Here are the recent recalls and advisories:
Foodynamics - Freeze Dried Pet Treats for potential Salmonella contamination.
Nature’s Own - Pet Chews Bully Bites Treats for potential Salmonella contamination.
Viva - Ground Beef for Dogs and Ground Chicken for Dogs and Cats for potential Salmonella and Listeria contamination.
Savage Pet - Cat Food Chicken for potential bird flu exposure.
Family Photo of the Day:
Patches!

We want to feature your pup!
We want to share your pup with our pack. Email us your favorite doggy pic or video with your pup’s name, and we'll try to feature it as a family photo in one of our upcoming newsletters or on our Facebook page.
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Meme of the day: @itsatlasthegolden




